Internet companies now regularly collect personal data. Data use is a real asset for these businesses, however this activity poses major risks. Data storage is not safe enough, even on the cloud, as stored data becomes too large to be safely managed. Consequences could be severe for companies, who now must look for an effective solution to protect this precious data. Such a solution exists: to release brands from the responsibility of data storage they use.
Your company, like many others, is collecting personal data from your web users, clients and partner network. Increasingly easy to get, personal data has become crucial to the implementation of your marketing strategy, as well as your customer relationships and business operation.
First reason to act: Insecurity
The time of simple qualification and updating of clients’ files has passed. Companies that sell and prospect online regularly deal with a tremendous amount of data. Data management, quality maintenance and safety have become more and more difficult in this era of big data. On September, 2015, Binary Edge, an American cybersecurity company, revealed that massive amounts of data collected by many companies’ data were not correctly secured. This leads to a risky consequence: petabytes of data are completely accessible to anyone knowing where to look.
In case of a security breach, the legal responsibility of the company owning data is engaged. This includes administrative, financial and criminal penalties. In addition, web users could bring a data safety case to court. For instance, on October 2015, 2,000 employees of the British supermarket chain Morrisons, victims of banking and wage data theft, did just that. In France alone, data lost in 2014 cost 30 billion Euros (report from Data Protection Index, EMC).
Second reason to act: Regulation
Most companies exploit their visitors’ and clients’ personal data. Visitors and clients have no idea that their personal data is used or sold. However, laws exist to protect personal data and their owners. This is precisely the objective of the French Data Protection and Freedom of Information Law (Loi Informatique et Liberté) and of a European directive declaring that companies may manage users’ personal data only after receiving those users’ consent. The owner must be able to access his or her collected data and decline consent to their use (Directive of the European Parliament and of the Council: 95/46/CE — 24 October, 1995).
The use of personal data without the owner agreement represents a legal risk. In October 2015, with a stricter regulation coming up, the European Court of Justice supported an Austrian web user against the retention of its personal data by Facebook.
In favor of safe and legal transactions.
To fight against both insecurity and illegality, there is an urgent need to put an end to the personal data dispersion on the web. And this is precisely the goal of MatchUpBox.
MatchUpBox offers brands and users a smart and safe personal data ecosystem: PikcioChain, first blockchain dedicated to personal and sensitive data. Starting with the data shared by users, the network can handle a set of tasks (payment, booking, search for products and services, updates, assistance, etc) through customized programs.
Instead of spreading personal profiles and data, MatchUpBox offers the user the opportunity to unite and protect it. Meanwhile, companies identify and unite clients’ profiles by giving them the required protection. Companies have access to personal data under the legitimate control of owners and users while never owning them.